B CORP SUMMIT
What we have done
B Corp Summit 2019: epicentre of ‘doing business with impact’
On September 23rd and 24th, the fourth European B Corp Summit took place. B Corp Europe chose Amsterdam as their location and took on Blyde Benelux as their partner on the ground. The theme of the B Corp Summit was ‘Lead the Beat’ – in other words: doing business in a radical, new way and, in doing so, setting the example for others. How? By using business as a force for good. With over 500 participants from home and abroad it was the biggest edition that has been organized so far. Visitors could participate in more than 20 workshops in which contemporary challenges were discussed and leaders in the field of responsible entrepreneurship shared radical, practical solutions. Next to a breeding ground for ideas, inspiration and radical change, the B Corp Summit was also the starting signal of an important collaboration. B Lab, the organization behind B Corp, joined forces with the United Nations Global Compact. Together they created an online impact management tool that helps companies achieve the 2030 Sustainable Development Goals (SDGs). One of B Lab’s key activities is to make business impact measurable through self-assessment and benchmarking.
The B Corp movement has focused on drastically changing the way in which we do business and redefining successful entrepreneurship for years. Leading companies like Ben & Jerry’s, Danone, Lombard Odier, Patagonia, TOMS, Tony’s Chocolonely and Veja are part of this community for pioneers that consists of more than 3000 members. In 2019, Blyde joined the B Corp network as the first PR-agency in the Benelux.
Approach Blyde
The B Corp Summit was organized in collaboration with the Muziekgebouw aan ‘t IJ and Misteli Blyde was responsible for reports on the event through a variety of national (and international) on- and offline media. This meant focused media pitches prior to the event, professional press support during the event and follow-ups afterwards. We formed the connection between the different speakers e.g. Ryan Gellert (General Manager EMEA, Patagonia) and Anuradha Chugh (Managing Director, Ben & Jerry’s) and the journalists. Result: 10 qualitative on- and offline publications. Combined reach free publicity: 1,7 millioen. Media value publications: 210k. Campaign size – S.
Sustainable Development Goals (SDGs)
17.
Partnerships for the goals
Strengthen the means of implementation and revitalise the global partnership for sustainable development. “The Sustainable Development Goals are a to-do list or people and planet, and a blueprint for success”, said UN Secretary-General Ban Ki-moon at the launch of the SDGs. ‘We will also require a new global partnership’, according to Ban Ki-moon. ‘We need action from everyone, everywhere. Seventeen sustainable development goals are our guide’.
Result
A selection of the free publicity we generated for the B Corp Summit::
