• ABOUT US

Moving forward
for change

Blyde Benelux is an impact communications and PR agency with a healthy dose of realism and a solid streak of get-things-done mentality. Since 2015, with Mother Nature as our CEO. We amplify the positive impact of people, brands, NGOs and public organisations. We keep our finger on the pulse and combine those insights with behavioural science and creativity.

With a well-thought-out strategy, a strong PR approach and compelling content, we accelerate change—whether you’re aiming for your own bubble or want to reach a broader audience. With an optimistic outlook on the future, we always look for possibilities. That’s where we forge unexpected partnerships and offer clear pathways to action, because everyone can contribute to positive change. We do this as an engaged partner or as an extension of your team.

• HOW WE WORK

Our MOVE theory

Blyde Benelux developed the MOVE theory: a strategic compass that shapes our strategies, campaigns, PR and content plans. Communication that resonates and drives behaviour change. The MOVE theory is grounded in insights from behavioural science and change management, created in collaboration with experts.

Mood in society

We analyze the undercurrent: what’s moving in society? Where lies the energy, the desire, or the resistance? From these insights, we craft stories that resonate.

On top of
the news

We connect our message to current events - ensuring it doesn’t fade into the background, but becomes part of the public debate and taps into the news agenda.

Valuing
voices

We dive deep into our audiences: from motivations to barriers, from culture to context. We use inclusive language that reflects and respects diverse perspectives.

Effecting change

Change begins with understanding human behavior. Using insights from behavioral psychology, we inspire audiences to make positive and lasting changes.

• WHAT WE DO

Strategy

We dive deep into the challenge and come back with a concrete, crystal-clear approach. What behaviour do you want to shift, and how do we build support for it? Where are you already creating impact, and where do new opportunities lie?

Here’s how we do it:
Positioning + key messages + impact roadmap + brand identity + marketing and communications strategy + press and media strategy + thought leadership + audience research + stakeholder alignment + reputation management and crisis communications

Explore the cases:

Campaign

Based on research and behavioural psychology, we create campaigns that hit home. With a clear call to action and compelling design, we get people moving.

Here’s how we do it:
Concept development + internal and external 360° campaigns + campaign planning + activation and (press) events + product launches + partner strategy and rollout + copy and design

Explore the cases:

PR & Content

Based on research and behavioural psychology, we create campaigns that hit home. With a clear call to action and compelling design, we get people moving.

Here’s how we do it:
Concept development + internal and external 360° campaigns + campaign planning + activation and (press) events + product launches + partner strategy and rollout + copy and design

Explore the cases:

• HOW ABOUT THE STATUS QUO?

Behind what we eat, drink, buy, wash, and vote - there are complex systems and strong convictions at play. We like to challenge the status quo and keep a positive outlook on the future. We don’t believe in doom and gloom, but in dream thinking. That one letter makes all the difference. Which positive wave can we help set in motion together?

• Team

An enthusiastic team of fresh thinkers

Blyde Benelux is made up of a team of strategists, storytellers, and creatives with diverse backgrounds - from lawyers to influencers avant la lettre. Blyde Benelux is also a recognised training company. From our bases in Amsterdam and Antwerp, we serve the entire Benelux region.

Mother Nature
(CEO)
Nynke
van den Broek
Lorette
der Kinderen
Marlous
van den Hoogen
Jeanne
Kortenoever
Evelien
Pleging
Sijtie
Rensen
Florien
Brouwer
Cathelijn
de Reede
Esther
Verwijs
Julia
Boermans
Saïd
El Hasnaouy
Catrien
de Jong
Eva
van Bruinessen
Emma
Kraanen
Laura
Van de Woestyne
Renee
Smith
Isa
de Louw
Betsy
Flink
• Our customers
• more about us

Making an impact
is in our DNA

Powerful communication with double impact. With Blyde Benelux, you’re not just crafting a compelling story - you’re also contributing to systemic change, social justice, and climate action.

Swipe

Blyde Benelux is officially a Certified B Corporation, and we’re very proud of it. As a B Corp, we use our business as a force for good, putting purpose above profit.

The independent bBlyde foundation is fully committed to SDG 10: reducing inequality. Together with our clients, we provide ongoing support to initiatives like The Present and the Dusego Empowerment Hub in Rwanda.

Together with three like-minded B Corps and B Lab, we developed the most unfair game ever - to give inclusion and diversity the attention they deserve. Order the game here or book a workshop.

We are part of the growing movement of creative agencies committed to climate action. The Ethical Agency Alliance is based on a new standard grounded in transparency, integrity, and change.

We bring the voice of nature into boardrooms and organizations, where it belongs. Do you also want to operate in a more nature-inclusive or regenerative way? Check out the Onboarding Nature Toolkit or knock on our door.

Together with a global network of changemakers, we harness creativity to accelerate positive change. Join the movement.

Ready to make waves?