Meaningful conversations

‍Making mental health a matter of course

OpenUp is the mental health platform. With psychologists, coaches and experts, they help people and organizations to really talk about how things are going and to break that taboo. Blyde Benelux reinforces their mission to make mental health as natural as physical health — with strategic media visibility.

‍Real conversations with meaning

From press releases about the mental well-being of (top) athletes to opinion pieces and research into how Dutch people think about openness in the workplace: Blyde Benelux works as the OpenUp team's “PR & Communication Outboard Engine”. Thanks to our 'always-on' approach in the form of retainers, publications are regularly published in major newspapers, lifestyle magazines and various HR magazines, among others.

A number of highlights from our collaboration that we are extremely proud of:
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- One interview in the NRC with CEO Gijs Coppens
- One interview at Het Parool & AD (with translation to all regions) with Hockey Club AH&BC, a top player and Gijs about their cooperation
- A cover shoot and 5-page interview with hockey star Marijn Veen on Happy in Shape about mental well-being in (top) sport