Social trend reports

investigating
with impact

Nationale-Nederlanden is committed to a resilient Netherlands in terms of housing, mobility and absenteeism in the workplace. For more than five years, we have been working with various teams within the organization on annual research campaigns that address these themes. We translate the research results into sharp, newsworthy press releases that provide national attention.

‍From news to Parliamentary questions

At Blyde Benelux, we are responsible for the PR strategy. We think along from the very first research plan, advise on newsworthiness and help Nationale-Nederlanden and the research agency translate social relevance into a story that a journalist will rely on.

A selection of five years of cooperation? Each report appears in at least one, but often in all newspapers and on BNR. The trend report on Dutch absenteeism in 2023 even led to Parliamentary questions. This is how we ensure that topics that touch on major social challenges get the attention they deserve.