Nature-inclusive society 2050

Social Themes

Nature inclusiveness is about major social themes that affect all layers of our society. From healthy food or attractive nature education, to water safety or quality of life in cities that are warming up faster and faster. As a strategic communication partner, Blyde is committed to making the movement towards a nature-inclusive society visible, tangible and inevitable. A society where nature is no longer a closing point, but is seen as an ally in solving major social issues.

Nature is resilient, but also vulnerable. As a society, we have not realized the latter enough for too long. Over time, we came to take nature for granted; we grew up with the idea that we can use, change and develop nature indefinitely. What followed is not a doomsday scenario, but reality. Because we have overquestioned nature, polluted it too much and destroyed it too much. If we do nothing, our world will become less and less livable and our (grand) children will suffer as a result. The solution is in our hands, close by and within reach: nature itself.

‍Impactful joining forces

Collective Nature Inclusive, founded in 2021, works with green leaders from companies, social organizations, citizen initiatives, knowledge institutions, young people and governments on the transition to a nature-inclusive society. The ambitions and goals to achieve a nature-inclusive society and to make investments are in the Agenda 2.0 from Collective Nature Inclusive. The focus is on structurally anchoring nature in the Netherlands in how we live, work, travel, play and recreate. The collective was created after a call from the colleges of the Executive States of all provinces, Staatsbosbeheer, Natuurmonumenten and LandschappenNL to the then government to draw up an Agenda for Nature Inclusive. The collective not only unites society, governments and major sectors, but also various stakeholders who are committed to a shared vision: a nature-inclusive society in 2050.

Green revolution

Collectief Natuurinclusief is organized in ten domains: construction, energy, financial sector, health, infrastructure, agriculture, education, leisure economy, water and business parks. For each domain, we work on concrete projects, policy change and scaling up. Always based on cooperation, shared knowledge and behavioral insights. As a strategic communication partner, Blyde helps the Nature Inclusive Collective to feed the broad movement with powerful stories, a sharp positioning and the generation of free publicity. Not by inspiring that it can be done differently, but by showing how it already happens differently — and that it works. Through an assessment framework based on behavioral insights, we consciously choose which examples to highlight, which language to use and what action perspective to offer. This is how we help policy and practice get moving. From intent to action.

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