From mission to movement

Vandebron

100% green
energy of
Dutch soil

For years, in collaboration with Vandebron, we developed the communication and PR strategy that went beyond visibility alone. With creative campaigns, content media presence, influencer collaborations, strong crisis communication and impact reporting, the mission was brought to strong attention.

Where politics sometimes hesitates, Vandebron just goes up a notch. The company is not waiting for policy from The Hague, but is initiating the energy transition itself. Vandebron supplies 100% green energy from Dutch sources and connects customers directly to their choice of producers of solar, wind or sustainable bioenergy.

From activist campaigns to
crisis communication

From a retainer form, we supported the Vandebron team with ongoing and campaign-oriented PR and content. Examples include the “I'm for” campaign with Jennifer Hoffman and the activist campaign “200 thousand Vandebronners want to move forward”.

During the energy crisis, we worked together as a strategic partner in the field of crisis communication, clearly translating complex topics for the media and the public. In addition, work was done on thought leadership and interpretation of innovations, such as smart control of solar parks and the switch to a European cloud provider. Each year, we wrote, edited and coordinated the design of the Vandebron Impact Report. We also translated this into LinkedIn content.

Vandebron structural
in the spotlight
s

Vandebron is a customer who not only wants to move forward, but also just does it. That gives us energy. And we are also extremely proud of all the results we have achieved together over the years. A selection of five years of collaboration:

- Interviews on the NOS and RTL News following the discussion about return costs
- Extensive interviews in De Telegraaf and Energeia with the CEO and CFO
- Various publications in professional media about technological and sustainable innovations

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• Testimonial

'Onze jarenlange samenwerking met Blyde was ontzettend waardevol. Wat hen uniek maakte, was hun diepgaande begrip van onze missie. Ze snappen dat we meer zijn dan alleen een energieleverancier. Het team dacht niet alleen mee over de communicatie, maar over de impact. Dankzij hun strategische en creatieve aanpak konden we ons verhaal over verduurzaming en innovatie sterk vertalen naar de media. Een partnerschap waar we met veel plezier op terugkijken.'

Michiel van der Linden
Communication & Programme Manager
Het project in een notendop

Ready to make waves?