Connecting neighborhood initiatives

Connection starts
around the corner

Since 2024, we have been working with De Buurt to increase their media reach and visibility of De Buurtcamping. This special initiative brings people closer together and creates closer neighborhoods by collaborating with volunteers to organize three-day pop-up campsites in (city) parks across the country. How fun is that?

In 2025, we further deepened our cooperation. In addition to PR for De Buurt's other initiatives, our team was also responsible for all of the foundation's marketing and communication on an interim basis. In addition, we have delivered a sustainable marketing and communication strategy that makes De Buurt ready for the future.

De Buurt is a national movement that has been bringing people together since 2013 with happy and accessible projects, such as De Buurtcamping, BuurtBankjes and de Zwaaisteen. Every year, this results in more than a million encounters, often between people who would never have spoken to each other otherwise. Together with almost 5,000 volunteers, De Buurt works in 2,500 places on neighborhoods where people greet, know and help each other. We are fans!

‍PR and thought leadership

We have increased the visibility of the De Buurtcamping and Buurtbankjesdag initiatives through our national and regional PR strategy. From major news media and hyperlocal media to well-known lifestyle titles. In addition, we worked closely with director Maarten Hupkes on an opinion article about debunking the polarization paradox and a call to look out for each other and invest in meeting places. In doing so, we positioned De Buurt as a thought leader on the theme of social cohesion.

We created a comprehensive marketing and communication strategy for the next five years. This strategy consists of insights from strategic sessions, the input and lessons of employees, and the expertise of our own team in setting up and running social initiatives. It resulted in a concrete plan that both provides direction for the long term and offers guidance for the short term. ‍

Interim
marcom team

In addition to being a strategic partner, we were also part of the De Buurt team for eight months. During this period, we took over the daily management and execution of all marketing and communication activities on an interim basis. We created and monitored the planning and budget, coordinated collaborations with external partners — such as Univé Buurtfonds, the National Postcode Lottery, ANWB and ASML — and ensured that ongoing projects continued to run smoothly.

From content creation for social media, newsletters and the website to planning and implementing campaigns: our team fully participated in the foundation. This is how De Buurt kept its communication strength at full speed, while together we continued to build a solid basis for the future.

We are proud of the great results we were able to achieve with De Buurt.

A few highlights:
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• Reports on the Jeugdjournaal
• Multiple interviews in De Telegraaf (SUMMER and WOMAN), a spread in the AD (MEZZA) and dozens of articles in the regional AD editions and opinion piece in De Volkskrant
• Beautiful publications on lifestyle media such as Flow Magazine, Flair, Barts Boekje, Bedrock and Indebuurt
• Potentially 48x every resident in the Netherlands reached with news about De Buurt
• A successful recruitment campaign for new neighborhood makers
• Impactful collaborations with major partners

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