Combating food waste

“Food waste is the dumbest problem”

Too Good To Go is the world's largest marketplace for food surpluses, with over 85 million users. By saving just a quarter of all wasted food, we could feed 828 million people. Or as CEO Mette Lykke explains:”Food waste is the dumbest problem we have!” Blyde supported Too Good To Go in increasing visibility and impact, through a structural media approach, strategic PR and sharing tips to combat food waste.

Blyde as an outboard engine

Too Good To Go is a B Corp & social impact company that wants to reduce food waste. Their mission: to inspire and empower everyone to combat food waste, worldwide. Blyde worked with Too Good To Go to strengthen their message in both Belgium and the Netherlands and to create structural visibility around their milestones.

We act as the team's “outboard engine” and structurally create a stage for their performance. Van opinion pieces from food waste to press campaigns about innovative AI solutions. Our “always-on” approach in retainer-form provides visibility in top media such as Het Financieele Dagblad, De Volkskrant, De Tijd, RTL News, Het Laatste Nieuws, Sudinfo and regional partners.

PR & thought leadership

We increase Too Good To Go's visibility with a national and international PR strategy. From major news media to lifestyle and tech publications, we highlight our mission against food waste everywhere. Together with the Too Good To Go team, we highlight the impact of the app, which is internationally recognized, including an Apple Award for Best Impact App. In doing so, we position Too Good To Go as a thought leader in awareness and action against food waste, and inspire millions of users around the world to get moving.

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