Blyde Benelux brings in campaign maker Milou de Mönnink
The mission-driven PR and communication agency Blyde Benelux expands the team with Milou de Mönnink. After several years of working as an independent entrepreneur on various social campaigns, Milou now chooses Blyde Benelux to continue building communication that is visible and encourages change together.
To do this, Milou has translated social issues into creative formats with Taboo Media. Her work always focuses on the question: what does a subject that is alive mean to people in concrete terms? By reducing complex themes to the core, she develops campaigns that really suit the target group. “As a child, I used to walk around with a toy microphone, curious about what was on people's minds and why. I'm now using that same curiosity to bring stories back to the core and translate them into communication that really gets people moving. Exactly what Blyde Benelux stands for.”
Strengthening growing impact accounts
In the Netherlands and Belgium, Blyde Benelux works for organizations that contribute to a sustainable and social society, including customers such as Collectief Natuurinclusief, Patagonia, Dille & Kamille, Too Good To go and the Water Boards. Through strategic communication, the agency helps increase the impact and strengthen visibility. The arrival of Milou, as a communication and PR advisor, fits seamlessly into the team's mission and growth.
Nynke Geus — van den Broek, co-founder of Blyde Benelux: “Milou knows how important it is to actually include perspectives from society in campaigns. She is actively looking for voices outside the bubble, including through her own voxpops and conversations in the street. By consciously connecting with different target groups, she translates those insights into sharp strategies and campaigns. This is very much in line with our Move Model, in which valueing voices play a central role.”
